RESUME
Nice to Meet You!
Results-driven marketing professional with over five years of experience leading strategic campaigns, crafting compelling content, and executing innovative marketing strategies. Passionate about using analytics and creativity to elevate brands, engage audiences, and drive meaningful growth.
Work
experience
Marketing & Communications Manager, Oregon Shakespeare Festival
March 2024 - CURRENT
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Ideate and implement public relations strategies; serve as primary liaison to local and national media.
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Lead the development of OSF's organic media strategy across all programs.
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Analyze and present on macro and micro platform metrics to inform future content, sales, and messaging strategies.
Vice President of Communications & Programs, Travel Medford & The Chamber of Medford & Jackson County
January 2023 - March 2024
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Built relationships with stakeholders as community liaison and committee leader. Led development of events driving 20% increase in attendance within 16 weeks.
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Customized and developed strategic marketing plans, generating $17K in new membership revenue within first month.
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Supervised a creative team that developed engaging multimedia campaigns leading to a 194% increase in overall reach within first quarter of employment.
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Revitalized all program budgets; Optimized annual Excellence in Business Awards event, increasing attendance by 19% and generating 63% more revenue YOY.
Marketing Coordinator, Travel Medford
July 2022 - January 2023
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Directed social platform strategic planning, content conceptualization, trend spotting, schedule execution, communication management and reporting.
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Led website redesign project, increasing pageviews by 45% and overall traffic by 63% YOY.
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Wrote engaging blogs improving SEO and achieving over 550,000 views per month.
Communications Coordinator, Travel Medford
July 2021 - July 2022
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Created an annual editorial calendar of 2000+ posts based on trending topics and holidays, ensuring regular publications.
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Captured and edited creative visual content on Instagram using new video technologies, which attained 2.9M impressions in second quarter of employment.
Social Media Marketing Specialist, Rosebud Media
June 2020 - July 2021
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Examined data from Google Analytics to implement the most effective strategies for driving traffic; increased organic engagement by 89%.
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Supervised cross-departmental projects to reach 70K customers by working with the merchandising, SEO, and marketing teams; achieved 42% annual sales revenue gains.
Marketing Manager Internship, Medford Food Project
May 2019 – June 2020
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Crafted the company's first digital marketing plan, achieving an 80% increase in engagements.
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Identified target audiences via competitive analysis and boosted product messaging by 85%.
Skills
☆ Team Leadership & Collaboration
☆ Web Development & SEO
☆ Event Management
☆ Budget Forecasting & Expenditure Tracking
☆ Creative Content Strategy
☆ Graphic Design & Art Direction
☆ Adobe Premier Pro & Photoshop
Honors & Awards
Top 10 Emerging Leaders of Southern Oregon Nomination
Honoring 10 individuals younger than 40 who are leaving an imprint on the community through their leadership, work ethic, and overall performance.
Newsletter of the Year - W.A.C.E.
I won an award for creating a newsletter/magazine that excelled in editorial style, overall content, design, and production.
Hermes Creative Awards
Received 6 creative awards for Travel Medford & The Chamber's print publications, social media and web design.
Employee of the Month
Awarded my second and sixth month for my performance at Rosebud Media.
SOU Provost Honors List
Awarded for my leadership and academic success.
National Society of Collegiate Scholars
Selected member; only given to the top 20 percent of my class.
Student and Athlete of the Month
Recognized for my hard work, dedication, and leadership in the classroom and on the team.
Languages
Special Projects
Chief Operating Officer, Hunter Sports Organization
March 2022 - CURRENT
Bringing in teams along the west coast, I manage registration, team outreach and coverage at all events to post on social media. View the official website here.
Published Author, Where Digital Books are Sold
November 2020 - CURRENT
I wrote, designed and self-published my poetry books, Blooming & The Things You Say to Me. You can view my books and my work on my website here.
Event Director, Casino Night
January 2024
Created budget, selected vendors, managed marketing efforts and directed event. Within my first year I implemented a marketing and budget strategy, which increased sponsorships by 566%, and generated 500% more revenue YOY.
Event Director, Excellence in Business Awards
September 2023
Created budget, formed and managed committee, implemented marketing strategy and directed event. Within my first year I increased overall attendance by 19% and generated 63% more revenue YOY.
Coordinator, The Heart of the Rogue Festival
October 2022 & 2023
I coordinated details of this award-winning festival, as well as managed collateral design and social media marketing.
Organizer, Turkey Stampede 5k
November 2017
I organized a fundraising run to raise money for breast cancer.
Minor Spanish
HTML/CSS
Education
Southern Oregon University, Ashland
September 2017 – June 2020
Communications Major with a focus on Social Media and Public Engagement. Graduated in 3 years through accelerated bachelor program. Cum Laude graduate.